From semantic search to featured snippets to AI results, the space keeps evolving. Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts. And with the rise of ChatGPT and AI, it’s only going to grow and become even more important. In fact, I would go as far as saying it’s the best time to get into SEO. It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website.
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- The mission of this role is to position SLNT for top visibility across both traditional search engine results and AI-driven search features.
- If you don’t have an SEO strategy you’re losing tonnes of traffic.
- 1SEO provides enough services to call itself a full-service agency, but it seems to excel at technical SEO.
- In this blog post, we’ll explore the latest trends in local SEO and where we anticipate it to be heading in the coming years.
We have an entire menu of free tools anyone can access after signing up for an account. It’s helpful to know if a prospective keyword is a high value or low value. Considering keyword competition can be helpful with making your final decision of which ones to use but keyword difficulty would be the better metric for SEO. Let’s dive into each of these factors so you understand what you should be looking for. Moz developed a metric called domain authority or DA, which measures your site from 1-100.
Below, I go over some examples of what this looks like in practice that you can use as inspiration for your own processes. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity. It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs.
Steps to Conduct Keyword Research
These results are based on multiple factors such as keyword relevance, domain authority, page authority, backlinks. A search engine results page or SERP is a page that shows up when a user enters a search query. A Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
To learn more, read our guide on the difference between SEO and PPC. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. You can refer to our more in-depth how-to on keyword research here.
This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience. Or use them as BHS Links seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach.