12 Best SEO Tools for 2025 Used by Our Team Daily

When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.

seo tools

Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to BHS Links elevate your online presence is literally at your fingertips.

Best for Technical SEO

seo tools

This tool lets you know the probability of whether or not your website can rank for that keyword, and helps you find alternatives if the likelihood isn’t good. Find subreddits relevant to your business and extract some of the major keywords and themes talked about in that forum using the tool Keyworddit. This is a completely free tool that will allow you to export a comprehensive list of keywords into a CSV file.

  • SEObility is a powerful all-in-one SEO software that helps you monitor your website, which is handy in SEO optimization.
  • The Keyword Planner takes things a step further by helping users cluster keywords and create detailed content briefs.
  • This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages, allowing for deeper Title Tag structure analysis.
  • You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform.

SEO Content

Simultaneously, they refer to the robots.txt file to check whether they are allowed to crawl any specific URL. Although we’ve highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. There are over 200 SEO software toolkits that you may use for your business, depending on your needs. However, if you are on a budget and want something comprehensive yet affordable, you can try out any of our top three picks.

seo tools

SEO Spider was originally created in 2010 by the euphemistically named “Screaming Frog”. This rowdy reptile’s clients include major players like Disney, Shazam, and Dell. Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best.

seo tools

GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data. SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever. It also integrates with various software to provide deep insights into a website’s performance. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Small marketing agencies and in-house teams managing multiple websites. Small businesses and content creators who need regular SEO-optimized articles. While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more.

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